As with any seasonal billion dollar industry, the only suitable way to get the revenue machine rolling again would be a 2 day festival in the heart of the current champion’s city. Then broadcast it live to the 25 million eyeballs all over the globe. That’s what came to Civic Park a few weeks ago and I was fortunate enough to be part of the party. Shooting the NFL’s Kickoff festival for Hyundai’s sponsorship, I was close and personal with a few retired Bronco legends as well as a few stars of the musics industry – namely Dierks Bently and OneRepublic. Above are a few selects from the OneRebublic show which went on live TV before the season opener kickoff. It wouldn’t be a proper NFL celebration without the confetti.